Keith Peiker
Founder, reitexter
Keith Peiker is the founder of reitexter. Before it was software it was a spreadsheet and a phone: he grew a restoration business past $500k in revenue in its first 12 months with no ad budget, by systematically texting a list every four to six weeks and never letting a conversation go cold. Total tooling spend was about $3,600 a year, all of it text messages.
reitexter exists because that motion is not specific to any one industry. An investor working a skip-traced list and an agent working past clients are running the same play he ran — a list of numbers, a first touch, and a follow-up cadence that outlasts everyone else's. What they need is not a CRM. It is a number that stays registered, messages that actually get delivered, and a record of who said stop.
He is not a real-estate investor, and nothing on this blog pretends otherwise. Posts about the rules — TCPA, 10DLC, consent, opt-outs — are sourced to the rule, not to an anecdote. Posts about what to say come from a decade of sending the messages himself.
Posts by Keith
What happens when someone replies STOP
Replying STOP blocks one sender at your provider. Your own do-not-call record is a separate duty that runs five years. Why re-imports break opt-outs — and the fix.
The follow-up cadence that gets replies
Four to six weeks between touches, a fixed number of touches, a different message every time, and a full stop the moment they ask. The cadence, and the rules.
The first text to a motivated seller
What to send in a first text to a motivated seller — why short beats clever, why message one carries no link, and five messages you can copy.
Why your texts aren't delivering
Carrier filtering, explained: what actually triggers it, how to tell filtering from a bad number, and what to change when your reply rate falls off a cliff.
10DLC registration, start to finish
What a 10DLC brand and campaign are, what the carriers ask for, and the exact mistakes — EIN mismatch, missing suite line, no privacy policy — that get you rejected.
What TCPA actually says about texting a skip-traced list
A skip-traced number carries no consent — so the rule that reaches you is the Do Not Call registry, not the autodialer ban. What TCPA says, with the citations.